A true treat! Produced a fully integrated movie collaboration campaign for Baskin-Robbins and the blockbuster Paramount movie: IF. As an exclusive partner with Paramount Pictures, we had access to their marketing team, animation partners and launched with the movie premiere:

• A live action shoot with custom character animations from the Paramount IF movie, featuring Baskin-Robbins limited edition IF inspired ice-cream flavors.

• Unique 4D photo booth experiences with “magic” spoon entry, character-based sensory effects and keepsake filmstrips & prizes. We popped up across locations in LA, including exclusive launch events at the Paramount Lot.

• Playful social content across multiple platforms, a custom digital IF-generator & an in-store Snapchat experience.

• Helped Baskin-Robbins achieve their highest average weekly sales on record of all time!

Getting noticed in Miami, FL is no easy feat! For Publix Super Markets’ new Cafecito initiative, we went bold & bright with a custom illustrated truck wrap, free cafes and plenty of sweet & savory treats during a week-long truck tour of Miami’s hot spots.

For social content, we teamed up with a Miami-based photographer to capture authentic traditions and the cultural nuances of enjoying a cafecito in this vibe of a city.